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On what is now officially the hottest July day since records began, here’s an interesting “subvertisement” that’s being passed about the office. It just shows how powerful word of mouth or “viral” campaigns can be these days. And not necessarily for the benefit of the brand supposedly behind the campaign. In this excellent game you get to play a McDonalds executive - in a Sim City style - complete with politician bribing, hormone enhanced beef patty production and employee motivation schemes. I can’t imagine this game being live for too long before the legal teams at McDonalds shut it down - by which time the damage will have already been done. Take a look now, while you still can.